What is a blog?
Why should I blog?
Adding informative articles to your website keeps the site fresh and aids Search Engine Optimisation (SEO). They can also be a key part of a Social Media strategy as after you have written a blog you can then spread the word and link back to it through other platforms (eg Facebook, Twitter or LinkedIn) and if people find the post useful it will lead to increased traffic to your website and potentially new customers.
What should I write about?
For businesses, you need to think about what your customers will be interested in and write about that. It should be something that is relevant to your industry but it shouldn’t be a direct sales pitch. It may be something topical or that answers a common problem or is intriguing. Some examples include a list of queries to your helpline, a guide on how to fix a technical problem yourself or trends in your industry. Listicles, e.g. Top Ten Honeymoon Destinations, are very popular but be careful of overdoing it e.g. The Top Ten Hottest Honeymoon Destinations in the History of the World - Read This and be Amazed, is going too far (in my opinion anyway.)
How do I start?
Structure your post
Bullet points can be helpful too. Include photos with captions and links to sources of further information, other pages in your website, previous posts or other useful blogs you found while researching the information.
End with a brief summary and request a share or like of the post. Publicise your post on social media and if you do get any comments be sure to respond to them, politely.
Don’t leave your title till the end
How personal should it be?
The style of language should be similar to talking to a single person and it can help to have a customer in mind that you are addressing. Talk to them directly saying you and your rather than they and their. Keep sentences short and paragraphs of only 2-3 sentences.
How long should it be?
How often should you blog?
I hope that has proved helpful and will allow you to get started with your blogging. In a future post I will talk about using hashtags, keywords, RSS feeds and other ways to publicise your blog to the wider world. If you found this helpful, please share this post or comment below.