Photography | Websites | Copywriting | Tel: 07519 607399
Pin Sharp Marketing
  • Home
  • Marketing Services
    • Photography
    • Videos
    • Branding - logos and look
    • Websites
    • Copywriting
  • About
  • New Businesses
  • Blogs
  • Testimonials & clients

Customer data - your supermarket is watching you

28/6/2013

0 Comments

 
Picture
Supermarkets are getting increasingly sophisticated with how they analyse their loyalty card data.
For example, I am a big fan of Grape Nuts - a rather obscure breakfast cereal. Recently, I was shocked to read that Sainsbury's was thinking of de-listing the brand due to sluggish sales.
Apparently, what saved the day was knowledge from their Nectar card database. Customers who bought Grape Nuts were more loyal than average and had a higher than average spend. So, not wanting to force these customers to go elsewhere for their cereal fix, the store keeps them on their shelves.

You may not have the trillions of records that the US National Security Agency is collecting, but are you collecting and making the most of what you do know about your customers?
If you are thinking of giving up on a lacklustre product or service, just check who is still buying it. If the cost to retain it in your catalogue or available on your website is not large it might have earned its place by the company it keeps rather than simply the profit per transaction.

0 Comments



Leave a Reply.

    RSS Feed

    Posts

    Here's my blog with my musings about photography and all things marketing.

    View my profile on LinkedIn

    Archives

    March 2015
    December 2014
    October 2014
    July 2014
    June 2014
    April 2014
    February 2014
    September 2013
    June 2013
    April 2013

    Categories

    All
    Advertising
    Art
    Banksy
    Bristol
    Buyer Behaviour
    Chiasmus
    Copywriting
    Customer Retention
    Figure Of Speech
    Graffiti
    Graphic Design
    Language
    Logo
    Marketing
    Photography
    Promotion
    Proofreading
    Quotations
    Straplines
    Video
    Weather

    Bookmark and Share

    To find out more send me a message or give me a call...

Submit
Picture
Pin Sharp Marketing © Celia Clayton 2016.
Tel: 07519 607399 celia@pinsharpmarketing.co.uk
90 Hillside Rd, Beeston, Nottingham NG9 3AT

GDPR privacy notice, available to download below.
privacy_notice_pin_sharp_marketing.docx
File Size: 116 kb
File Type: docx
Download File