Top Four Weather Marketing Tips - for any business
We are all fascinated by the weather, so preparing content for your website/social media that is relevant to specific weather events such as snow storms or heat waves is a great way to capture attention and can be released when timely. And the content will be relevant next time - so look out for a recycled version of this blog next summer!
2) Time your mailings
Don’t plan a mailing campaign to a large city in July or August as response rates drop off when folks are on holiday. And in good weather young people will spend less time in front of their computers at the week end so schedule your emailers, tweets and posts accordingly.
3) Weather Apps
Consider creating a weather-related app. Pantene has a weather ap linked to weather forecasts of humidity to tell women whether the day will be a Frizz day or Fried Hair day (and recommend the products to suit.)
4) Tactical advertising based on forecasts
Plan weather-responsive advertising, whether tv or online. Praying for a rainy day, US craft chain Michael’s targets advertising three days in advance of a rainy forecast, when hobbyists might be planning to stay in.